Spent a fortune on a flashy new Web site but still no one visits it? Tired of seeing your company slide down search engine listings?
Firms in India are now turning to the ancient philosophies of vaastu shastra and Chinese feng shui, used for centuries to bring balance and harmony between man and the environment, in a bid to boost their businesses through "balanced" Web pages.
Believers in vaastu shastra say the Indian science, which seeks to create harmony between nature's five elements — earth, fire, water, air and space — man and objects, can be directly applied to the Web, just as it is to home design.
"Just as the world comprises of the five basic elements, each Web site has five elements and these need to be in balance with one another," says Dr. Smita Narang, author of Web Vaastu, a new book that marries vaastu laws with the Internet.
The book has proved popular with businesses.
"Earth is the layout, fire is the color, air is the HTML, space is name of the Web site, and water is the font and graphics," says Narang, adding that each must be chosen carefully and strike a balance with the other.
Narang, a vaastu expert who has spent four years analyzing around 500 sites, says a Web site that is not designed according to vaastu rules will have few hits and will negatively affect the business.
Followers of feng shui, which promotes the idea of the removal of unnecessary objects to allow free flow of energy, say this Chinese science can also be used for the same purpose.
"A Web site where the colors hurt your eyes, the music offends your ears or has too much information is probably too cluttered and does not give a positive flow of ch'i," says Vikram Narayan, a Mumbai-based feng shui practitioner.
The trick, Narayan said, is to remove things in your life or on your Web site that serve no purpose, and keep those things that serve you well.
But how does this apply to your Web site?
Experts say using a combination of astrology and numerology, the ancient sciences will help you choose the right colors, font, placement of graphics and navigation bar to make the perfect Web site.
Brijesh Agarwal of Indiamart, a company offering business solutions to small and medium-sized enterprises, says he has had mixed results on the five sites that his company has designed according to vaastu principles.
From Reuters – http://news.yahoo.com/s/nm/20060626/wr_nm/india_websites_dc
Do you believe in Vaastu Shastra? Does anyone have any experience trying this? Please let me know at hindumommy at yahoo dot com