The Federal Communications Commission (FCC) plans to study links between the marketing campaigns for food targeted at children 12 and under and the rise of childhood obesity.
Yes, of course, kids are going to eat more junk food if they see their favorite cartoon character munching down sugary cereal or candy.
More junk food, more TV time, less time for exercise = more obese kids.
Granted that junk food ads are not the sole reason for the growing obesity in this country, BUT Do we really need a study on the link between junk food ads and increasing obesity in kids?
I’m sure the study will provide some statistical data but how much are numbers going to help? Do we want to wait for some study numbers to come out before we realize that there is a problem?
FCC Chairman Martin cited reports that
The average child watches 2 to 4 hours of TV per day and views about 40,000 TV ads every year, most of them for cereal, candy, toys and fast food.
Kids cannot tell the difference between what’s real and what’s marketing – They don’t care if Sponge Bob or Scooby Doo are peddling food with close to zero nutritional value. If it’s good enough for Sponge Bob, it’s good for them
American companies spend about $15 billion a year marketing and advertising to children under age 12.
I know that most TV channels don’t want to loose the ad revenue but how about Sponge Bob talks about broccoli or celery for atleast a quarter of the time that he shills for sugary cereal.
For more news on the FCC article, go here.