After the hit movie Krrissh (India’s first superhero movie in Hindi) , a new type of super heroes and heroines will be invading minds of all Indian kids
These comic books, courtesy of Virgin Comics ($2.99) will be released in U.S this month and in India later this year. Four of the six comic titles are inspired by stories by Indian mythology and Virgin has roped in some big names like Shekhar Kapur and Deepak Chopra.
Virgin even has plans to turn one of the books “The Sadhu” into a movie starring Nicolas Cage.
The books are aimed at young people ages 16-25, both here and in India. In the U.S., Virgin is aggressively targeting Indian-Americans, by sponsoring Indian-American events and linking up with student clubs at colleges.
I used to love the Indian comic books Amar Chitra Katha when I was a kid and would be willing to buy one of the Virgin comics just to see what it is about….
What do you think? Do you think that with the craze for all things Indian recently Virgin’s foray into the comic business will take off big time or do you think this is going to be one of the few ventures that Virgin looses in?
Let me in the comments section ….Till then, I’ll be waiting to buy the comics when they hit the stores
For more read the Wall Street Article on Holy Heroes of Indian Lore, Batman !